“If you take a photo of a grassy hill on a summer day with a blue sky, everyone has seen it,” the photographer Annette Shaff explains. In a world filled with loud, over-saturated images, faded, vintage-inspired colors stand out. These days, we are inundated with images in America, we see an average of 4,000 to 10,000 ads per day. Settings: Focal length 70mm exposure 1/40 sec f2.8 ISO 400. Gear: Canon 6D camera, Tamron 24-70 lens. Settings: Focal length 200mm Shutter speed 1/250 sec f10 ISO 100. Gear: Nikon D600 camera, Tamron SP AF 70-300 F/4-5.6 Di VC USD lens. His biggest hit with buyers is the Misty Forest series. “I have an extensive amount of ‘film-look’ images, and they sell like crazy,” the artist admits.
His photographs just need to look like film in order to be successful. Though he has an impressive film archive, he only uploads a handful of those images to his Shutterstock portfolio. Martins Vanags, whose work we featured in our film photography tips article, often applies his understanding of analog aesthetics to his digital work. Settings: Focal length 11mm Shutter speed 1/25 sec f6.4 ISO 200. Gear: Fujifilm X-T2 camera, XF10-24mmF4 R OIS lens. “Vintage and retro style images appear all over Instagram, Facebook and Pinterest,” Shutterstock Contributor Jakkapan Jabjainai says. Smartphone apps allow users to apply film-inspired effects to digital photos, combining the aesthetic of the past with the convenience of the present. In the fall, Polaroid tapped into this market with the introduction of Polaroid Originals, a line of updated but “old school” cameras.īut a film camera isn’t the only way to achieve a nostalgic look. By the time summer arrived, COOPH had predicted a major “Return of the Vintage” on the horizon. Soon after, TIME reported on the relaunch of discontinued films, crediting the new generation of image-makers with the rejuvenated interest in analog photography. Last year, the Shutterstock Creative Trends Iconographic reported a 213% increase in searches related to nostalgia. Let’s break down the current retro trends and examine the ways in which stock photographers are using them to their advantage. What’s old is new again, and photographers are taking note. Brands use it to their advantage by incorporating images that evoke our memories “ nostalgia marketing,” as it’s called, is hugely successful with millennials. Every generation recycles and reinvents the fads that came before them, and in the digital era especially, there’s a newfound appreciation for the aesthetics of the past.
Trends work in cycles, not in straight lines. Want to know how to evoke a trendy, vintage look in your photos? These pros walk you through their favorite techniques for creating contemporary images with retro appeal.
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